Nigeria may have a reputation for sending a lot of spam, but the country is also the home to many legitimate email marketers. To serve these businesses, MailCliq.com recently launched the country's first email marketing platform, giving marketers the tools to send trackable email campaigns and newsletters. "MailCliq was born out of the frustration that comes with paying for expensive email campaign services," explained Idowu Akinrelere, the company's co-founder in an interview with in an interview with HumanIPO. "No doubt Mailchimp and Campaign Monitor are great email campaign services but the price gets up to hundreds of dollars for only one email campaign. As our subscriber base grew, the cost of our campaigns seemed to grow exponentially. We weren’t asking for much."