• by Amy Corr  @MediaPostOTL, March 10, 2014

RealBeanz, a ready-to-drink iced coffee brand, named JWALK as its agency of record and 5W Public Relations as its PR agency of record, following separate reviews. Founded in 2010, RealBeanz iced coffee comes in seven different flavors like Cappuccino/Energize, Caramel/Focus, Vanilla Nut/Relax and Mocha/Resist, combining coffee with vitamins and energy-infused herbs. JWALK will handle brand strategy, brand planning and creative across multiple mediums, including experiential, digital, and social. The agency will also create in-store marketing and sales collateral. "We know how to build brands from the ground up, in categories from fashion to spirits and beverage to hospitality," said Doug Jacob, CEO of JWALK. "We're thrilled to be onboard."