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Weather Channel Launches Morning Show

The timing couldn't be better for the Weather Channel's just-launched morning show, "AMHQ," according to John Swanburg. "The weather hasn’t just been bad this winter—it’s been Book of Revelations bad." And "no other news organization has the Weather Channel’s ability to cover the nasty stuff." Still, "even in these perilous weather times, there are stretches when the worst things on the five-day forecast are some partly cloudy skies." Swanburg looks at the direction the channel is taking, including some dubious decisions like naming winter storms.

Read the whole story at New York Magazine »

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