I know, it sounds crazy, but follow my iron-clad logic here. How many times have you seen a chart like the one below:
or, these days, a chart like this one:
Well, following the logic that ad dollars should just be following eyeballs -- regardless of consumer receptivity or a medium relevant ad format -- I have done some back-of-the-envelope, totally made-up, but I am sure representationally accurate (maybe) calculations, and my findings below reveal a startlingly huge business opportunity!
From this graph alone, I think it should be obvious to anyone that this is a massive untapped market. That's why, upon completing my entirely made-up analysis, I immediately grabbed the domain LovedOnesFaceads.com. (We’re seeking investors now. Leave a comment if you want in.)
Sure, I know what all you haters are saying out there. I can almost hear you now: “But Joe, I don’t want to look at ads when I am talking to a loved one,” or “I
don’t think my grandmother wants to have ads on her face.”
And I totally get it! The whiny consumers out there are saying the same thing about their phones. And to this, we in the the advertising industry have a couple of easy answers:
-- Don’t worry! We will just make the the ads super-relevant -- I mean, they could even be additive.
-- Let’s face it, you have a couple of loved ones that might look a little better with a cool brand image on their foreheads.
-- If that one doesn’t convince you, there is also this one: Deal with it. If you don’t want ads on your mom’s face, maybe stop looking at her so much.
I'm sure there are some spoilsports out there who would really like to avoid their loved ones having face ads, no matter how relevant. I am prepared to offer those people an option to get out of this horrible intrusion. For a low monthly subscription fee, they can have the premium that will allow them to enjoy their loved ones’ faces without ads.
I guess what I am saying is that as long as we understand the consumer receptivity and know the best format for a given sector of advertising, as well as are up for educating an entire industry on how to buy and plan a new medium, then I am golden.
LovedOnesFaceAds.com: Don’t miss out on this once-in-a-lifetime opportunity! This company is going to leave people saying “WhatsApp who?”