BIZ DEV: Digital Kitchen Named Digital AOR For Brooks Running Company

Digital Kitchen was named digital agency of record for Brooks Running Company, following a review that began in December. The agency will develop a strategic digital approach, including social media, experiential, content and web elements for the Seattle-based running company. The account will be managed primarily from Digital Kitchen's Seattle office with support from the Chicago and Los Angeles offices when needed. Brooks Running Company designs running-specific footwear, apparel, and accessories in more than 60 countries worldwide. Brooks Running spent $3.5 million on measured media from January to September of 2013, up from its entire 2012 media spend of $3.4 million, according to Kantar Media. Additional Digital Kitchen clients include AT&T, Microsoft, The Cosmopolitan of Las Vegas, Whole Foods Market and Los Angeles World Airports.

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