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What 'Divergent' Says About AI Market Segmentation

  • Forbes, Monday, March 24, 2014 8 AM

Among other things, the new movie "Divergent" says a lot about the power of artificial intelligence to segment psychographics for digital marketers. Veronica Roth as a protagonist doesn’t “fit in.” She needs personalized marketing. So the web site for the movie lets you take an aptitude test to see what group ("faction" in the parlance of that world) you belong to. 

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