• by Max Kalehoff , March 25, 2014

I noted recently how we all maintain several identitiesacross many online venues. One important one for me has been my persona in this column -- for most of eight years.

But part of managing different versions of yourself on the Web is hard. Actively managing them sometimes means pruning them. That includes venues where you’ve contributed and received immense value for a long time.

Well, that’s what I’m doing now.

I’m overcommitted. I need to dedicate more time to doing fewer things really well, at least for the time being. So I’m stepping down from this soapbox.

I’m lucky because a lot of things are going really, really well in my life. Professionally, I get to work with some of the smartest marketing, technology and product people to make brands successful using social data. In my family life, I have a happy marriage and two thriving kids -- and a third due in September.

These things (and more) are demanding more complete attention, and some things simply have to give.

I still have an unwavering urge to analyze and commentate. I will continue to do so, but will write and publish much more selectively. I hope to return here for occasional appearances, if Joe Mandese will have me.

Until next time, thank you for your kind attention.

PS: If you’d like to keep in touch, Twitter is the place (@maxkalehoff)