Cronin & Company announced two new client wins -- Baronet Coffee, an importer and roaster of high quality coffees, and Capital District Physicians' Health Plan Inc. (CDPHP), a non-profit health plan
based in Albany, N.Y. For Baronet, Cronin is charged with developing a business-to-business branding and positioning platform and designing a Web site. For CDPHP, the agency will develop and
execute an advertising and marketing program that promotes CDPHP as an evolving health care company offering a broad range of products. Spending was not released.