Around the Net
BuzzFeed Reveals Reasons People Share Content
- Journalism.co.uk, Wednesday, March 26, 2014 1:43 PM
Social sharing has put the "power" into the hands of readers, BuzzFeed's Jonathan Perelman told a conference in Birmingham yesterday. Perelman, general manager of video and vice president of agency strategy at BuzzFeed, said sharing has allowed readers to go "up the economic value chain" to the point where they are in charge. As a result, he explained that it was more important then ever for content to appeal to readers on an emotional level.
