TM Advertising has created a new business unit dedicated solely to nontraditional communications. Called LINK, the unit specializes in creating new ways to connect people with brands through design,
advertising, street marketing, music, art, and film. First to tap LINK is Boulder, Colo.-based Spyder, a high-performance outerwear and sportswear company, that hired LINK to help build the brand and
launch a new product category.