May 5 - 8, 2024
Cadillac’s polarizing “Poolside” spot for the ELR, which aired during the Olympics, was about success, American style. Ford has done a sharp parody inverting the spot’s don’t-take-August-off theme, replacing the successful white-guy-with-pool with a real person, Pashon Murray, founder of Detroit Dirt, a sustainability consultancy and advocacy group.