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Ford Has The Dirt On Cadillac 'Poolside' Ad

  • Adweek, Monday, March 31, 2014 8:03 AM

Cadillac’s polarizing “Poolside” spot for the ELR, which aired during the Olympics, was about success, American style. Ford has done a sharp parody inverting the spot’s don’t-take-August-off theme, replacing the successful white-guy-with-pool with a real person, Pashon Murray, founder of Detroit Dirt, a sustainability consultancy and advocacy group. 

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