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'Forbes' Launches Branded Airport Newsstands

  • Adweek, Monday, March 31, 2014 9:24 PM
Aiming to take advantage of travelers' still-active interest in magazines, Forbes recently launched its first branded airport newsstand in Detroit’s Metropolitan Wayne County Airport, with three more to come in Washington Reagan and Washington Dulles airports. Branding means the stores will contain "TVs streaming content from the Forbes video network and interactive touch-screen computers on which customers can browse," writes Emma Bazilian. Also, "throughout the year, the newsstands will run in-store promotions around various Forbes editorial franchises."

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