Chrysler Is Exclusive Sponsor For The Apprentice

  • January 5, 2004
Chrysler has been named the exclusive automotive sponsor of NBC's new prime-time reality drama, "The Apprentice," premiering Jan. 8. "The Apprentice" follows a group of highly motivated and ambitious young entrepreneurs competing for the opportunity to become the protege of Donald Trump.

The sponsorship package includes full automotive exclusivity, with advertising in each episode throughout the series, promotional spot mentions, and an online presence. A key component of the sponsorship is the integration of Chrysler into one of the final tasks given to the show's competitors.

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