Chrysler has been named the exclusive automotive sponsor of NBC's new prime-time reality drama, "The Apprentice," premiering Jan. 8. "The Apprentice" follows a group of highly motivated and ambitious
young entrepreneurs competing for the opportunity to become the protege of Donald Trump.
The sponsorship package includes full automotive exclusivity, with advertising in each episode throughout
the series, promotional spot mentions, and an online presence. A key component of the sponsorship is the integration of Chrysler into one of the final tasks given to the show's competitors.