YouTube Admits To Engineering Viral Successes

Putting an end to years of speculation, YouTube has finally copped to completely engineering the success of viral videos.

That’s right. As detailed in this full confession, Google’s video unit manufactures the success of every viral sensation -- from Gangnam Style to the Harlem Shake -- from a secretive Trends Laboratory.

The lab is now hard at work on this year’s viral hits, including Clocking, Kissing Dad and Glub Glub Water Dance.



Yes, the bombshell revelation is one of Google’s famous April Fools’ pranks, but it’s not without real application.

Hoping to increase engagement around this year’s April Fools’ stunt, YouTube is inviting viewers to submit their own viral trend ideas across social media channels.

“For the first time, we’re looking to you, the YouTube community, to submit your own viral trend ideas,” the video hub explains.

“Share your ideas using #newtrends on Twitter, Google+, or in the comments and our Meme Development experts will choose their favorites and make them official YouTube trends, complete with demo videos on

2 comments about "YouTube Admits To Engineering Viral Successes".
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  1. David Shor from Prove, April 1, 2014 at 4:52 p.m.

    Google as marketing agency, too. Interesting.

  2. Douglas Ferguson from College of Charleston, April 2, 2014 at 1:20 p.m.

    So not everyone spots this as an April Fools' joke?

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