Digital Engagement Index

Between Wednesday (5/24) and Thursday (5/25), H&M rose from #19 to #5 on the leaderboard thanks to a 123% increase in digital engagements. Primarily supported by a 243% spike in new YouTube views, this increase in activity was likely driven by the announcement of the brand's new loyalty program, as well as buzz about the company's Memorial Day deals.

Next story loading loading..