Digital Engagement Index

On Wednesday (5/31), the NBA uploaded an Instagram post featuring Kevin Durant, Lebron James and Stephen Curry. Noting in the post copy that the three players had won a combined 7 out of the last 8 Most Valuable Player Awards between 2009 and 2016, the image generated 391K post responses, helping the NBA maintain its #2 spot on the leaderboard.

advertisement

advertisement

Next story loading loading..