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Economist Sets Up Branded Mobile Trike Event

  • The Drum, Wednesday, April 2, 2014 2:25 PM

A branded mobile trike is set to be the star of The Economist’s guerrilla marketing activity in Manchester this Friday and Saturday (4 and 5 April). Conceived by Gekko, the activity will be at Manchester Picadilly Station, Picadilly Gardens, St Anne’s Square, Market Street and Victoria Station, and will see passers-by be offered a cup of tea or coffee to sup on while reading a copy of The Economist.

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