In a move to consolidate its advertising and marketing efforts, The Goodyear Tire & Rubber Company selected Media Planning Group (MPG) to work with its marketing team on media planning and buying for
its Goodyear tire brand. New York-based MPG will work with Boston-based Arnold Worldwide on all communications, planning, and buying for Goodyear. The expanded relationship commences with all 2005
media work; PHD U.S. will continue to handle media planning and buying for the Goodyear brand through the end of the year. The account is valued at $65 million.
