• by Amy Corr  @MediaPostOTL, May 22, 2017

Following a pitch process, Capital Goods was awarded its first client, Taos Ski Valley. Canada's Origin previously handled the account. Capital Goods opened its doors in January.

The agency will develop a campaign consisting of traditional, social media and digital elements that position the resort as a four-season destination. The account win also includes work for a newly launched hotel, The Blake at Taos Ski Valley, as well as future development plans.

Taos Ski Valley has invested $300 million in upgrading lodging and adding a new pedestrian-friendly village and plaza with a riverwalk experience and retail shops.

"We needed an ad team that is collaborative, and that's a big element of how Capital Goods engages with clients; in fact, it was a driver for why we selected the firm," said David Norden, CEO of Taos Ski Valley. "In addition, we are particularly excited to have a Denver firm represent us, as Colorado has become our fastest growing market."