Around the Net

Upworthy Is Going Native With Unilever

Upworthy is doing native advertising with Unilever as a brand partner. The project is part of Unilever’s new marketing strategy, "Crafting Brands for Life", around social challenges. The viral content-social issue site Upworthy said the idea is to make the site as “clean and enjoyable” for readers as possible. 

Read the whole story at The Drum »

Next story loading loading..