Average email open rates saw an average of 31 percent in Q4 2013, up from 29.5 percent in Q4 2012, according to a new report from Epsilon. The Q4 2013 North America Email Trends and Benchmarks
report also revealed that the average email click rates dipped slightly year-over-year from 4.5 percent in Q4 2012 to 4.4 percent in Q4 2012. The report also revealed that 62 percent of new
subscribers were “unengaged” with marketers’ email programs during the quarter.
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