• Covario, Friday, April 11, 2014 11:36 AM

Search engine marketing continues to evolve, and with it the industry must discard some of the good stuff with the bad. The new search marketer needs to know how screen size influences consumer decisions such as clicking on an add to fill out a form or clicking on the phone number to make the call. Some of those decisions are influenced by social conversations within the community or the community influences the social conversations. One point I don't hear a lot -- the consumer's responsibility to share honest thoughts about a product or service. The new search marketer needs to breed honest recommendations and reviews into the process. Maybe PJ Fusco will write a follow-up.

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