kbs+ Toronto has hired Ian Mackenzie as creative director. He joins the agency from Tribal DDB to work on kbs+'s Target, Bank of Montreal and Church & Dwight accounts. His work includes mass,
digital, mobile, social and integrated campaigns for brands such as Honda, AB/InBev, Cadbury, Canadian Tire, Manulife Financial, Taco Bell and McDonald's. Mackenzie has earned more than 60 national
and international awards for creativity and effectiveness, including Cannes Lions, One Show, Webby's, Applied Arts, Marketing and Cassies. Most recently, he was ranked #1 Copywriter in Canada in
Strategy Magazine's 2014 Creative Report Card. Recent work includes being co-creator and senior writer of the "Our Food. Your Question." transparency platform for McDonald's.