If you can’t beat ‘em, join ‘em -- or pay them a ton of money to join you. That seems to be the logic behind HTC’s decision to hire Paul Golden, Samsung’s former U.S.
CMO, as a consultant. Credited with co-developing Samsung’s successful Galaxy brand, Golden’s commitment is a big win for a troubled brand. Citing one analyst, The Wall Street Journal
reports: “The company's global smartphone market share has slid to less than 2%.”
Read the whole story at The Wall Street Journal »
