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'Today' Show Will Launch Simulcast On SiriusXM In June

  • , Monday, April 21, 2014 3:43 PM
NBC's "Today" show will be simulcast on SiriusXM satellite radio beginning June 26, "in a move clearly intended to reach commuters in cars on the way to work," writes Bill Carter. This is "not the first time a morning show has tried to expand to radio," adds Carter, noting that "ABC’s 'Good Morning America' had a brief run on XM radio before XM merged with Sirius. But that experiment did not work, largely because, according to Scott Greenstein, SiriusXM’s president and chief content officer, 'it was cut up, not a full-blown version of the show.'"

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