Hyperbabble Of The Day

“[Company], the leading mobile Demand Side Platform (DSP), is pleased to announce that the cross-device capability of its proprietary Data Management Platform (DMP) came out of stealth and is now officially available for clients to use in the platform. [Subsidiary’s] DMP enables advertisers to build actionable audience segments based on a Desktop (PC) website and buy programmatically against these segments via Mobile Real-time Bidding (mRTB). [Subsidiary’s] DMP is built on top of its DSP seamlessly working with each other.”

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