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NYPD's Twitter PR Contest Backfires

  • Adweek, Wednesday, April 23, 2014 8 AM

The New York Police Department's social media staffers were probably sick of the occasional negative imagery of NYC's Finest on Twitter, so they thought they'd turn the idea on its head by asking tweeters to share photos of the cops. Twitter users pounced on the opportunity to tweet any ugly image involving Gotham's police they could find. 

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