Lipton is looking to a couple of theatric delivery guys to hammer home its "Be More Tea" messaging. In a campaign breaking Wednesday, Carl and Stu sing and
swagger their way through a lunch room distributing Lipton Peach Iced Tea. According to a Lipton document, Carl is "charismatic and outgoing" though "in no way unkempt or messy." Stu, on the other
hand, is his "quieter and more thoughtful" sidekick.
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