Around the Net

Lipton Tea's Carl And Stu Serenade Gen Y

Lipton is looking to a couple of theatric delivery guys to hammer home its "Be More Tea" messaging. In a campaign breaking Wednesday, Carl and Stu sing and swagger their way through a lunch room distributing Lipton Peach Iced Tea. According to a Lipton document, Carl is "charismatic and outgoing" though "in no way unkempt or messy." Stu, on the other hand, is his "quieter and more thoughtful" sidekick.

Read the whole story at Advertising Age »

Next story loading loading..