Hyperbabble Of The Day

"[Company’s] flagship product, the [Company] Exchange, is the industry's first transparent, vertically integrated marketplace to bring Real-Time Bidding ("RTB") to performance-based advertising. The innovative ad-tech platform offers unparalleled targeting capabilities using structured search and big data, while helping sellers increase monetization with best-of-breed yield optimization algorithms."

1 comment about "Hyperbabble Of The Day".
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  1. Edward Boettcher from OpenX, April 25, 2014 at 1:07 p.m.

    Good start but we need to iterate this to make it more compelling and differentiated. Then we can drive it past senior leadership for validation. You forgot "at scale", "dynamic", "across-screens", "cloud based" and....wait for it...wait for it..."programmatic."

    Boom! Time to drop the mic and go to happy hour.

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