• by Jack Loechner , Staff Writer @mp_research, January 10, 2005

Online Broadcast, Entertainment and Radio Sites, Demographics and Ad Details

A deep drilling for viewer demographics, popular sites, ad styles and delivery techniques in the Online Broadcast category.

Top Online Broadcast Media Destinations, at Home Week ending Dec. 19, 2004 US, Home

Brand or Channel	Unique Audience (000)	Active Reach (%)
CBS	1,296	1.2
Yahoo! TV	1,042	0.96
BBC	933	0.86
Nick	918	0.85
NBC Universal	820	0.76
Discovery.com	748	0.69
MSN Video	637	0.59
PBS	635	0.59
Tvtome.com	580	0.54
TV Guide	560	0.52

Source: Nielsen//NetRatings NetView

Demographic Data for Broadcast Media Category Month of November 2004 US, Home

	Unique Audience (000)	Audience Comp(%)
Total	34,030	100
Male	16,027	47.1
Female	18,003	52.9
Age
2 - 11	2,193	6.44
12 - 17	3,849	11.31
18 - 24	2,461	7.23
25 - 34	5,529	16.25
35 - 49	10,480	30.8
45+	13,170	38.7
55+	6,627	19.47
65+	2,470	7.26
HH Income
$ 0 - 24999	2,170	6.38
$ 25000 - 49999	8,720	25.63
$ 50000 - 74999	10,101	29.68
$ 75000 - 99999	5,947	17.48
$ 100000 - 149999	4,196	12.33
$ 150000+	2,281	6.7
No Response	614	1.8

Source: Nielsen//NetRatings NetView

Data on the Entertainment Industry / Television Segment Week Ending Dec. 19, 2004 US, Home and Work

Top 18 Advertisers
Company	Impressions (000)	Share of all Impressions
General Electric Company	42,487	52.0%
Time Warner Inc.	10,055	12.3%
Viacom Inc	6,631	8.1%
The Walt Disney Corporation	5,447	6.7%
Game Show Network, Llc	4,905	6.0%
National Geographic Society	1,887	2.3%
Comcast Corporation	1,883	2.3%
World Wide Pictures	1,822	2.2%
World Wrestling Entertainment, Inc.	984	1.2%
The News Corporation Limited	980	1.2%
A&E Television Networks	799	1.0%
Belo Corp.	617	0.8%
The Procter & Gamble Company	486	0.6%
Discovery Communications, Inc.	468	0.6%
E.W. Scripps Company	411	0.5%
4Kids Entertainment	340	0.4%
Harpo Productions, Inc.	289	0.4%
Public Broadcasting Service	222	0.3%
WorldNow	106	0.1%
Fine New Homes, LLC.	103	0.1%
Total	81,729	100.0%
Top Ad Sizes
Dimensions	Impressions (000)	Share of all Impressions
Leader Board	35,792	43.8%
Skyscraper	13,387	16.4%
Half banner	7,416	9.1%
Full banner	5,682	7.0%
Medium rectangle	4,515	5.5%
Wide skyscraper	3,175	3.9%
Non-standard	2,790	3.4%
Rectangle	2,570	3.1%
Unspecified	1,822	2.2%
Large rectangle	1,124	1.4%
Button #1	1,088	1.3%
Button #2	847	1.0%
Vertical rectangle	459	0.6%
Square button	397	0.5%
Micro bar	304	0.4%
Vertical banner	235	0.3%
Square	126	0.2%
Total	81,729	100.0%
Ad Delivery Types
Ad Delivery	Impressions (000)	Share of all Impressions
Inline	79,899	97.8%
Interstitial	964	1.2%
Floating/Overlay	384	0.5%
Pop-Up	360	0.4%
Pop-Under	124	0.2%
Total	81,731	100.0%

Source: Nielsen//NetRatings AdRelevance

Data on the Entertainment Industry / Radio Segment Week Ending Dec. 19, 2004 US, Home and Work

Top 18 Advertisers
	Impressions (000)	Share of all Impressions
Clear Channel Communications, Inc.	231	34.8%
SportsRadio 1010	113	17.0%
News 5 Net	76	11.4%
WTOP	59	8.9%
KPBS	59	8.9%
Cox Enterprises, Inc.	45	6.8%
Viacom Inc	24	3.6%
WSHH-FM	23	3.5%
Vulcan Sports Media	9	1.4%
WTBU	9	1.4% 92.7
WMVY	5	0.8%
Journal Broadcast Group	4	0.6%
Las Vegas Broadcasters, Inc.	4	0.6%
Creek Radio	2	0.3%
Cumulus Broadcasting	1	0.2%
Total	664	100.0%
Top Ad Sizes
Dimensions	Impressions (000)	Share of all Impressions
Full banner	209	31.5%
Button #1	184	27.7%
Wide skyscraper	90	13.6%
Micro bar	57	8.6%
Rectangle	55	8.3%
Leader Board	29	4.4%
Non-standard	16	2.4%
Large rectangle	9	1.4%
Button #2	6	0.9%
Vertical banner	4	0.6%
Square button	3	0.5%
Half banner	2	0.3%
Total	664	100.0%
Ad Delivery Types
Ad Delivery	Impressions (000)	Share of all Impressions
Inline	664	100.0%
Total	664	100.0%

Source: Nielsen//NetRatings AdRelevance