Andrew Brown, program manager for European Mobile Devices at IDC, said "Features such as color screens and digital cameras characterized higher-end handsets just 12 months ago. However, with such features now incorporated in mid- and even low-range models, we are seeing a rise in consumer expectations as vendors seek to differentiate product offerings by appealing to consumers through attractive form factors and features."
Color screens are now found on over 80% of devices compared to just 49% in 3Q03, while the inclusion of digital cameras on phones displayed year-on-year growth of over 600% to total 72% of phones sold, compared to just 11% in 3Q03. 3Q also saw the volume of handsets with megapixel resolution cameras begin to grow. 1.3MP cameras are expected to become commonplace in high-end mobile phones and smartphones introduced in 2005.
IDC Western European Total Mobile Phone Vendor Shares, 3Q04 Vendor Share
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