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Critics Say E-Cig Marketing Rules Too Lax
- Cincinnati Enquirer, Monday, April 28, 2014 8 AM
Consumer advocacy groups want stricter limitations on marketing of electronic cigarettes. Fran Silverman, editor of Connecticut-based Truth in Advertising, said analysis of complaints show marketers are making questionable product claims. Complainants say the e-cigs are being marketed to minors, and that the devices are sometimes being used in sketchy "free trial" offers.
