BIZ DEV: Partners + Napier Wins TECGEN Account

INVISTA, a manufacturer of intermediates, polymers, and fibers, has tapped Partners + Napier to expand marketing activities for its recently acquired TECGEN brand. TECGEN apparel is a brand of patented flame-resistant garments that help protect workers at risk of flame exposure. Partners + Napier was awarded the business following a review that included several undisclosed agencies. "We're excited to work with the Partners + Napier team," said Cindy McNaull, global brand and marketing director at INVISTA. "Their passion and strategic vision for our TECGEN brand was exactly what we envisioned moving forward. Our team is very confident that our new collaboration with the Partners + Napier team will help us build a compelling, differentiated brand in the U.S. market and abroad." Partners + Napier is tasked with handling TECGEN's branding, creative, engagement, shopper marketing, product design recommendations and promotions. There was no recorded media spend for TECGEN in 2013, according to Kantar Media.

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