Commentary
Appy Awards Multicultural Media App, BBC IQ
- by OMMA Editors , April 29, 2014
For fans of BBC entertainment, the cross-platform BBC IQ app aims to turn passive viewers into active participants. The “gamification” of BBC content invites fans to compete with their friends in trivia battles, and play in tournaments for a chance to win prizes. It is available in both English and Spanish, which allows multi-cultural sharing. The colorful and engaging app is simple to navigate and loads quickly. Questions are likely to appeal to users across generations.
