Commentary
Appy Awards Multicultural Media App, Veo
- by OMMA Editors , April 29, 2014
The free bilingual app is a one-stop shop for Latino consumers to interface with top brands. It features free trials, promotional offers, coupons, giveaways, recipes and more. It aims to save consumers both time and “dinero.” Content is written to be culturally relevant and engaging to the Latino community. In addition to special offers, Veo's editors curate daily deals, "cositas buenas," which are retail items that appeal to a Latino audience.
