• by OMMA Editors , April 29, 2014

 
7-Eleven’s app understands the use case of its own shoppers and why they would access a branded app. But it also adapts to each customer’s unique case. The app uses an innovative swipe interface to access all the vitals, locations, deals, events, products. But it also leavens the functionality with entertainment – tid bits of fun content. Most of all, the app is alove to content, changing deals and information according to weather, season, location and time and proximity to a store. The app feels like a valet.