Commentary

Appy Awards Branded Gaming App, School of Dragons(R)

schoolofdragons schoolofdragons
The How To Train Your Dragon franchise goes all in with a fully realized massive multiplayer online roleplaying game that feels nothing like the typical branded knock off challenge. It stands out from the competition in its sheer ambition. The player engages in a rich 3D world of Vikings, dragons, landscapes and more. While gameplay is core to the experience, the app also includes movie clips, science education and familiar franchise characters that deliver branding without diminishing the fun factor. Understanding that the original film property was a franchise with a long dragon tail, the app developers crafted a game that keeps the fan immersed in the IP between sequels. It deservedly rocketed to the top of app gaming charts in scores of countries around the globe.
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