• by OMMA Editors , April 29, 2014

Glasses.com perfectly leverages the available mobile technology to virtualize the most basic shopper behavior – trying on a pair…or fifty. The 3Dfit technology renders the user’s own face into a 3D model that can try on glass models. Better still, the app allows for side by side comparisons of try-ons, even soliciting opinions from friends via social channels. the technology is dazzling in its accuracy and its engagement value. But magic of the app is how well it wraps the technology in a richer set of tools and services that virtualizes and even enhances the glasses shopping ritual itself.