Commentary

Appy Awards Television/Video App, Fox News

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The key insight of Fox’s video rich news app is not to rely wholly on video. Newshounds still read and want to consumer breaking news in multiple ways. The app does its best job when it allows multitasking. The live feed is here, naturally, but the current story is enhanced with search tools to allow for deeper drills as the video runs. The visual feed can even become audio background as the searcher chooses to engage more fully in the text. The app wins also on its discovery tools where alerts, breaking news and top stories are readily accessible and track developments for the 24/7 newsaholic. The app puts video first without going video-only.
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