Taco Bell Corp. is launching a new fast-casual taco concept meant to bring in, shall we say, new customers. In other words, people who are more likely to
go to a craft brew cafe than a Taco Bell. The new concept, U.S. Taco Co. and Urban Taproom, opens in Huntington Beach, Calif., this summer. On tap are 10 premium tacos, thick-cut fries and shakes.
Future locations will also include a menu of craft beer and wine.
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