Skin care Naturopathica launched a welcome series email campaign
back in June 2013 in order to acquire new customers and expand its list. Working with
Listrak, the marketer developed a series of three emails that would hit consumers as soon as they subscribed to the list. The first message thanked consumers for enrolling in the program and
included a discount. The second email goes out three days later telling more about the brand's story. The third email goes out five days after a consumer subscribed with more detail about products,
including clinical trial information. The email series generated a more than 48 percent open rate, a more than 10 percent click-through rate and conversions hit 24 percent.
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