Data automation is allowing marketers to send event-triggered tailored emails. Direct Marketing News explored the trend in a feature story in this month's issues, exploring how predictive
marketing makes for the most successful triggers. However, according to the article, the many marketers are not using automated emails as best they can. "Overall, email triggers are
underused," Ellie Mirman, inbound marketing funnel manager at HubSpot told Direct Marketing News.
Read the whole story at Direct Marketing News »