Around the Net
Exploring Triggered Emails
- Direct Marketing News, Friday, May 2, 2014 5:30 PM
Data automation is allowing marketers to send event-triggered tailored emails. Direct Marketing News explored the trend in a feature story in this month's issues, exploring how predictive marketing makes for the most successful triggers. However, according to the article, the many marketers are not using automated emails as best they can. "Overall, email triggers are underused," Ellie Mirman, inbound marketing funnel manager at HubSpot told Direct Marketing News.
