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An Inconvenient Truth About Video Ads

Raining on the NewFronts, The New York Times wonders what percentage of video ads are actually viewed by consumers. “By many estimates, more than half of online video ads are not seen, either because they are buried low on Web pages or run in tiny, easily ignored video players on those pages, or run simultaneously with other ads,” NYT reports. “The crux of the problem is that the number of video ads that agencies and brands want to run far exceeds the amount of quality inventory.”

Read the whole story at The New York Times »

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