Around the Net
DigitasLBi, BuzzFeed Join On Branded Content
- The Drum, Monday, May 5, 2014 3:02 PM
BuzzFeed, Epic Digital and DigitasLBi have teamed up to create a program called ‘BuzzFeed in Residence’. The project will see both sides work on strategies to create digital branded content, based on breaking news and trends. BuzzFeed currently uses branded content as the only form of advertising on the site – there are no banner ads or home page takeovers.
