Around the Net


Programmatic For TV Still Needs Work

While some “programmatic TV” offerings are popping up, there is still work to be done when it comes to more automation, says the Wall Street Journal.

One reason is because “the dynamics in television are fundamentally different from online,” the post reads. “networks still sell the majority of their ad inventory through large deals struck during the upfront market in the spring, and continue to secure high prices for their inventory that way. As a result, they have little incentive to experiment with new ways of selling.”

Read the whole story at Wall Street Journal »

Next story loading loading..