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18.5% of Marketing Emails Opened on Tablets in Q1 2014: Movable Ink
- Direct Marketing News, Tuesday, May 13, 2014 4:46 PM
The number of marketing emails opened on a tablet went from 13.8 percent in Q2 2013 to 18.5 percent in the Q1 2014, according to new research from Movable Ink. The report also revealed that 66 percent of all email opens come from a mobile device. Oddly enough, the research revealed that consumers opened more emails on Apple devices but spent more time with emails on Android devices.
