- PPC Hero, Wednesday, May 14, 2014 9:24 AM
Kristina McLane gives us five tips on sitelinks. And even before she gets started, one of the best pieces of advice points to shorter is better. While Google gives marketers 25 characters to fill for
each sitelink, between 18 and 20 characters typically have been more effective for desktop and even shorter ones work better for mobile.
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