Retargeting Fail: Nonstop Ads For Ugly Shoes

Add Judy Shapiro, CEO and founder of EngageSimply, to the list of people with complaints about retargeted ads. Speaking at OMMA Native, Shapiro said this afternoon that she recently searched for shoes for her mother to wear after a recent knee surgery. Now, she continually gets adds for “ugly” shoes. Not only does she not want to buy the shoes, but they serve as a constant reminder of an unhappy experience.

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