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Looking For Hipsters, Burger King Tweaks Its Slogan

Burger King — ever aspiring for pop-culture coolness —  is tweaking its slogan to something slightly hipper: ” Be Your Way.” That would, perhaps, be Millennial-speak for the more dated but culturally iconic “Have it Your Way.” “We want to be talked about and connected to pop culture,” says Fernando Machado, senior VP of global brand management at Burger King Worldwide, in a phone interview. “We want to be an iconic brand way beyond quick-service restaurants.”

Read the whole story at USA Today »

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