• by Tyler Loechner  @mp_tyler, May 21, 2014

Evergage, a Boston-based ad tech company, on Wednesday announced it has closed a $4 million Series A round of funding. G20 Ventures led the round. Bob Hower, co-founder of G20 Ventures, will join the Evergage board of directors.

Other investors include Point Judith Capital, Advanced Technology Ventures, Jit Saxena, Stephan Schambach, Andy Ory and Jim Baum.

The company has a platform used for “real-time Web personalization." Karl Wirth, CEO and co-founder of Evergage, said, “Our platform helps digital businesses reduce the time, cost and complexity of gaining an understanding of Website visitors and responding to them right in the context of their interaction.”

Since the platform launched one year ago, Evergage claims to have added 110 new clients. Additonally, the company has seen 220% quarter-over-quarter revenue growth. Clients include Wayfair, Publisher’s Clearing House, Palms Casino Resort and others.

“Using real-time messaging has enabled us to interact on a more personal level with new PCH.com visitors as well as those who are already engaged with us,” stated Sal Tripi, associate vice president of digital operations and compliance at PCH.